Thursday, 23 October 2014

shopping at Morrisons

I've just come back from a shop at Morrisons.

They've upped their game.

It wasn't so long ago that they converted their trolleys so they no longer need £1 to use them. A change which might not seem like a very big deal, but changes the feel of a places. £1 to use a trolley feels like a shop doesn't trust its customers, which makes me, the customer, feel like the shop is likely to be overpriced (because the shop isn't interested in my concerns), and I am at risk of having my purse pinched. A free trolley, well, that's more classy. On top of that, I am more likely to get a few more things if I don't have to pay for a trolley, because who can be bothered to queue up to get a £1 coin if they forget to bring one (or if their husband uses the one that's kept in the car to pay for parking)?

So that was good.

I also like Morrison's attitude to the new bag charging. The staff are reminding us to bring our own bags. There are bags to buy, but they're not being pushed. I like that. It compares well to Sainsbury's in Irvine, where I went on Monday, where the woman on the till's first question was what kind of bag I wanted to buy for my shopping. Er, none? That said, I do hope we're going to get a range of nice shopping bags in in time for Christmas, because you can never have too many :-)

But the big thing (from today in the Largs store, but they're bringing it in gradually across the country) is the new loyalty card. Morrisons are late to this game, and they're doing things their own way. Linking the loyalty card to price checking, so you get more points if your shopping would have been cheaper elsewhere. And by elsewhere I mean in Asda, Sainsbury's, and Tesco, and also Aldi and Lidl. They're the first of the price matching supermarkets to price match with the stores famous for being cheap. You also earn points from special offers around the store, and they seem to be giving a lot of points away just now, as a promotion of the card.

2 packs of bread rolls for £1
It is a bit of a faff, because you get the points on a voucher, which you can put onto your card the next time you shop. Also, you can only use the card on baskets over £15. However, come to think of it, all the cards are a bit of a faff in some ways. Tesco for example, might put your points straight onto the card, but it takes some doing to work out the Boost rewards system. At least with Morrisons you just save up points until you get to 5,000, at which point they send you a £5 voucher. Simples.

2 small fresh loaves for £1
The Largs store has also had a makeover lately, so it is looking fresher, and feels like a nicer place to be.

I'm feeling well disposed toward Morrisons at the moment, and they've got some good offers on in store too. I'm sharing here a few of the offers I picked up today.

Starbust Haribo mini packs 10p
each (please note the big
Halloween tub contains 24 packs
and is £5 so it's less than half the
price to buy individually)
So, what else could Morrisons do to improve? 

Well, they could open more tills when they're needed. No doubt the conversations the staff have while there are massive queues are essential, but it doesn't feel like that when you've been queueing for 15 mintues, your ice cream slowly melting. I wish they had a 'one in front' policy, like some other stores do, that they would prioritise getting people through the tills, it makes shopping less of a chore.

They could also ditch the cafe. I'm afraid the Morrisons cafe is rubbish, and we have so many options in the town which are good. There are of course, people with mobility issues who may not want to traipse in the town, but if Morrisons does want to keep a cafe, I wish they'd let someone else run it, or just do drinks and cake and do them well.

What do you think of Morrison's makeover? And what could they do better?
Satsumas and gala apples 99p each
or 2 for £1.50 (lots of things in this
offer, inc persimmon)

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