It's a good video too isn't it? If odd.
Anyway... I am not really down with the whole binary thing, so I find the idea of 'us' and 'them' totally fascinating. Any binary division is bound to be a Venn diagram at best, a noose at worst, and really lacking in usefulness, in my opinion, so us and them, well, it's meaningless - we're all us, we're all them. It is all our fault and it is all our problem.
I know at least two people who definitely voted the way I totally think they shouldn't have done lately. Do I ditch them? No, they are us. People cannot understand my way of thinking if I don't speak out.